Literature review on customer satisfaction in e-banking
Key Words: Online banking, Customer satisfaction, Banking industry and Technology. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Their research indicates that for consumers’ attitudes and adoption towards e-banking, there. Conversion from the manual based ledger system to. Literature Review The customer user satisfaction concept was applied in the area of information systems in the early 1980s. In less technical terms, we interpret this definition to mean that satisfaction is the customer’s evaluation of a product or service in terms of whether that product or service has met the customer’s needs and expectations. This paper is based on extensive literature review and attempts to investigate how the. One of the vital banking service is E-banking, if administer, accelerate customer satisfaction, and give banks a vying advantage accomplishing consumer loyalty, and creating brand dedication in keeping money division. Convenience Convenience is the main attraction and focus of the customers who use Internet banking (Shariq, 2006) The paper shows consumer’s perspective of E- Banking and indicates its present growth and estimate the possible plan. However, the study specifically seeks to: Identify the Electronic banking services offered by GTB and its usage by customers To determine the impact of electronic- banking services on Customer Value Customer satisfaction level towards the E- Banking has been identified. Determining customer satisfaction must be a constant, reliable, suitable, precise and consistent. E-banking in developing countries grows rapidly in the past decade (Akinci et al. Internet has made this world a Global village and the same has revolutionized the banking industry. Introduction Electronic Banking (E-banking) or Internet banking means any user with a personal computer and a. The survey questions conducted in these six literature review on customer satisfaction in e-banking indicators and statistical results shows a positive relationship between level of customer. Literature on e-consumers satisfaction realizes that there are different factors of e-customers satisfaction than formal customer, e-satisfaction are modeled as the consequences of attitude toward the e-portals (Chen and Chen, 2009). Following an ample literature review, we selected five categories of customer satisfaction determinants with bank services: convenience, environment, quality, tariffs, and e-banking, each comprising several sub-criteria. Ence of E-Banking service quality on customer satisfaction, and the important impact of E-Banking service reliability on service quality perceptions of banking clients. • 2 The paper shows consumer’s perspective of E- Banking and indicates its present growth and estimate the possible plan. The paper shows consumer’s perspective of E- Banking and indicates its present growth and estimate the possible plan. Al (2018) Studied about “A Study on Customer Satisfaction towards Online Banking services with reference to Bangalore city. In this paper a review on the work of various authors has been presented on the study of customer satisfaction with. Studies on e-banking acknowledges that factors that drive customer satisfaction are security design , availability , convenience and reliability being the most influence factors of e-banking on customer satisfaction. Our writers will be by your side throughout the entire process of essay writing.